Click is one of Ukraine’s leading online electronics stores, offering a wide selection of tech products and accessories from well-known brands. The company approached the Inweb agency to significantly increase its organic traffic and boost sales through search engines, particularly in Kyiv.
Prior to collaborating with Inweb, Click worked with a freelancer, but this did not yield the desired results due to limited resources and slow response times. Therefore, the main task became comprehensive SEO—from a technical audit of the site to building quality content and a backlink profile. We began with a detailed technical audit, fixed errors, optimized site speed, and set up proper indexing. Simultaneously, we compiled a semantic core, analyzed competitors, and expanded the site’s structure. For example, in the graphics cards category, we added subcategories based on memory capacity, brands, and models to cover more search queries and make the selection process more convenient for users. Similarly, we expanded the laptop and pre-built PC categories by adding filters for processors, screen types, RAM, and other specifications. Each new section received optimized meta tags for search engines.
Read also: YouTube tests AI features: a new level of content interaction.
One of the key focuses was blog content. We developed a content plan based on an analysis of popular search queries, concentrating on product reviews, model comparisons, and simple explanations of complex technical topics. This helped attract a target audience searching for information before making a purchase. During the collaboration, blog traffic grew from approximately 4,000 to over 23,000 visits per month. Another important step was working on the backlink profile. We studied competitors and focused on priority categories where competition was most feasible. Within a year, the number of external links increased fivefold, which helped improve the site’s positions in search results.
Special attention was paid to developing a unique online PC builder configurator. This tool allows users to independently select components, checking their compatibility, and order pre-built or custom configurations. Thanks to its user-friendly interface and support from consultants, users can easily create a PC tailored to their needs, even without technical knowledge. The configurator has already attracted over 8,000 sessions with high engagement levels and accounts for one-third of all purchases among active users.
The results of the collaboration with Inweb are impressive: the total number of sessions on the site nearly doubled—from 26,000 in January 2024 to nearly 50,000 in April 2025. The average order value increased by 87%, and overall revenue grew by 51%. The blog became a powerful traffic source, generating over 280,000 clicks and 12 million impressions in Google over 16 months. We continue to work with the client monthly, regularly adjusting the strategy and monitoring key metrics. Transparency in the process and constant communication have made the collaboration comfortable and effective.
Was this publication interesting and useful? Do you want more fresh news in internet marketing and SEO? Subscribe to the internet promotion news category and get notifications about new publications. If you are engaged in website optimization and promotion and need quality links, finding platforms for backlinks can be made easier—just follow the link to get a ready-made database of verified platforms for advertising publications.
