Google has begun the gradual rollout of a new feature called AI Mode in the United States — an update that is already available even to users without signing in or those browsing in incognito mode. The new option appears as a separate tab in the search interface and is designed for cases when a regular search isn’t enough — when you need a deeper analysis, comparison of options, or a comprehensive answer.
The key to AI Mode lies in its query fan-out technology. This means the system performs several related search queries simultaneously, covering different but interconnected aspects of a topic. It then processes, summarizes, and presents all the collected data in a single unified result. This approach allows users to get a broader and more accurate understanding of any subject.
Read also: Google launches testing of voice reviews in search — Gemini-based feature now live in the US.
Another major advantage of AI Mode is its multi-format query support. You can type text, ask voice questions, or even upload images to help the search engine better understand the context. Importantly, AI Mode supports interactive dialogue — users can clarify their questions and get follow-up answers or explanations, similar to how it works in Gemini or AI Overviews. Google also notes that activity within AI Mode will be reflected in Search Console, meaning webmasters may notice analytical shifts — differences in impressions, clicks, and CTR metrics.
The launch of AI Mode is more than just another update — it marks a global shift in how search works. Artificial intelligence is becoming an integral part of search algorithms, potentially reshaping SEO strategies worldwide. It’s expected that the feature will soon become available to users outside the U.S., expanding the capabilities of traditional search even further.
Read also: OpenAI investigates cases where ChatGPT increases user anxiety.
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