Google Ads has introduced a long-awaited feature that allows advertisers to experiment with budgets across different Performance Max campaigns. This innovation helps marketers understand how redistributing money between search, display, and Performance Max campaigns impacts overall ad performance. The new functionality makes it possible to test various budget management strategies and choose the most profitable one.
To use this tool, simply go to the “Experiments” section in your Google Ads account, create a new experiment, and select the option to test against a Search or Display campaign. Then choose your control campaign and decide what portion of traffic will remain for control and what will be directed to the test Performance Max campaign. After setting up your budget, assets, and bids, you can launch the experiment by specifying the start and end dates.
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The main advantage of this approach is the ability to obtain accurate and objective data about how budget redistribution affects performance. This is far better than relying on intuition or random adjustments. With these new experiments, you can clearly see which strategy delivers the best ROAS (Return on Ad Spend) and use your budget as efficiently as possible. Performance Max campaigns are powered by artificial intelligence, which automatically optimizes ad delivery across all Google platforms — from Search and Display to YouTube and Gmail. The system autonomously selects audiences and adjusts bids to achieve the set goals.
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Google continues to actively enhance this technology by adding new tools and features that make Performance Max even more flexible and powerful for marketers. Therefore, it’s worth keeping an eye on updates and taking advantage of experimental opportunities to maximize advertising performance and achieve the best results for every dollar spent. If you found this publication interesting and useful, and want to stay updated with the latest news in internet marketing and SEO, subscribe to the website optimization news category to receive notifications about fresh posts. And if you work in website promotion and need quality backlinks, you can learn where to buy SEO links — simply follow the link and access a ready-made database of verified platforms for sponsored publications.
