Google has announced a major update to its search algorithms, aimed at helping users find more high-quality and genuinely useful content. In recent years, search results have become cluttered with texts written not for readers, but for search engines — long, keyword-heavy, and often meaningless. Google has expressed concern that the rise of AI-generated content is only worsening the problem.
According to the company, this update is expected to reduce the presence of low-quality and unoriginal content in search results by about 40%. At the same time, websites that consistently publish valuable and user-focused material will see an increase in visibility and traffic. The rollout will take roughly a month, as the update affects several core ranking systems simultaneously.
Read also: OpenAI opens ChatGPT access without registration: what it means for users.
Under the new rules, Google will penalize pages that mimic answers to popular queries but fail to provide real insights or value. The company also revised its content policy to include materials created purely for SEO manipulation, regardless of whether they were written by humans or generated by AI.
Additionally, sites that generally publish good content but occasionally post low-quality sponsored or affiliate articles outside their main topic may face reduced rankings. For example, an educational website posting unrelated pieces about quick loans could be considered misleading. The update also targets expired or repurposed domains purchased solely for promoting thin content.
Read also: OpenAI launches SearchGPT: a new stage in the evolution of search.
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