Google recently updated its technical documentation related to URL structure — the very resource frequently used by SEO specialists, webmasters, and developers. At first glance, it might seem like a major change is coming, but in fact, the update focuses solely on redesign and better organization of the content.
The company made the document easier to read by restructuring sections, adding examples with real URLs that are indexed daily, and rephrasing certain explanations to remove ambiguity. These are mostly cosmetic improvements aimed at making technical details more accessible — especially for those who are just starting to learn SEO.
Importantly, the new version of the documentation does not affect how Google processes or ranks URLs. The algorithms remain unchanged, so there’s no reason to panic or rush to fix anything on your site. However, it’s still worth reviewing the update — particularly for those working on large projects or technically complex page structures.
As before, the document emphasizes the core principles:
- URLs should be easy to read
- avoid unnecessary parameters
- properly encode special characters
- handle fragments (the part after #) carefully
Read also: Google abandons seven structured data formats — what it means for websites.
Google also reiterates common mistakes that can hinder indexing, such as duplicate content caused by extra parameters or incorrect character usage. This update is part of Google’s ongoing practice of revising its documentation to keep it aligned with modern SEO needs and the evolving expertise of its audience. SEO professionals are encouraged to review the new version to catch small but potentially important details that could matter in everyday optimization work — and simply to stay informed about how Google recommends structuring page URLs in 2025.
Read also: Google integrates Gemini into Drive and Forms: how AI simplifies document workflows.
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