Meta has taken a major step forward in advertising automation by rolling out updates to its Advantage+ ad suite. With this upgrade, brands can now easily scale their video creatives using generative AI, which automatically adds branded elements such as logos, colors, and fonts. This means that instead of spending hours on manual editing, companies can now generate complete videos within minutes — animated from static images and enhanced with music, text overlays, and motion effects.
Beyond the core features, Meta is also testing new tools that automatically highlight key scenes in videos and emphasize the main product benefits. According to Meta, these improvements can increase advertising performance by up to 22%, significantly boosting marketing ROI. The innovations go further than just video content: the company has introduced interactive “Creative Sticker CTAs”, which make ads more dynamic and engaging. Another notable addition is a voice-powered AI assistant that can answer common user questions directly within ad units. For the fashion industry, the new virtual try-on feature — which adapts clothing to different body types — is set to enhance user experience and make purchase decisions more accurate.
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The first users to access these new ad formats will be those on Facebook in the United States, available through Reels and Stories. The rollout will later expand to Instagram, enabling brands to reach even broader audiences. For Meta, this marks an important milestone in the evolution of its advertising ecosystem, especially as video content remains a top priority for the platform. Thanks to these innovations, ad creation is becoming faster, simpler, and far more efficient.
Altogether, these changes open up new opportunities for brands aiming not just to promote products, but to build real dialogue with their audiences, increase engagement, and strengthen trust. Meta continues to move toward deeper personalization and automation, shaping a new era of marketing that’s smarter, more dynamic, and finely tuned to user needs.
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