Midjourney has taken a major step forward in the field of artificial intelligence by introducing its new video model, V1. This innovative tool can transform a single static image into four short video clips, each lasting around five seconds. What makes it especially appealing is its simplicity and accessibility — the entire process runs through a web interface integrated into the popular chat platform Discord.
The model offers two modes for animation creation. The first is automatic, where the system independently determines how to bring the image to life. The second is manual, allowing users to describe in detail the desired movements using text prompts. For example, users can define the camera direction or object motion intensity, choosing between low and high dynamics. There’s also the option to extend the video duration up to 21 seconds, unlocking more creative possibilities for storytelling and visual effects.
However, video generation is a resource-intensive process. According to experts, it requires about eight times more computational power than generating a static image. This explains why V1 pricing plans are slightly higher and the number of free attempts is limited. The Basic plan ($10/month) offers a restricted number of video generations, while the Pro ($60) and Mega ($120) plans allow unlimited video creation — though with somewhat slower processing speeds. The company has also announced that it plans to update its pricing model within the next month, potentially making subscriptions even more attractive.
Read also: Google automates local product availability updates in Merchant Center.
The launch of V1 is Midjourney’s response to growing competition in the AI video generation space. Similar tools have already been released by major players such as OpenAI, Runway, Adobe, and Google. Yet, Midjourney isn’t stopping there — the company is already working on new models for 3D graphics and real-time simulations, which could mark the beginning of a new era in creativity, animation, and digital design.
That said, the company has also encountered challenges. Just a week before the launch, Disney and Universal filed a lawsuit claiming that Midjourney generates images infringing on their copyrights by replicating the likeness of their characters. This sparked a wider industry debate over the legal boundaries of using copyrighted material to train AI models. The field continues to seek a balance between innovation and protecting intellectual property rights.
Read also: Pope Leo XIV calls for global AI oversight: “It is a challenge to human dignity”.
Despite the controversy, the release of V1 demonstrates that artificial intelligence is evolving rapidly, unlocking new creative opportunities for artists, designers, and media professionals worldwide. If you found this publication interesting and useful and want to stay informed about the latest internet marketing and SEO news, subscribe to the web analytics news category to receive notifications about new articles. And if you work on website optimization and need quality backlinks, the best link-building platforms will help — just follow the link to access a ready-made database of verified resources for publishing promotional content.
