TikTok continues to transform the digital advertising market—and this time, it has paid special attention to brands that need fast, simple, and affordable solutions. The company has launched new features within its Symphony platform that allow users to create short video ads using artificial intelligence—literally from just a few words or a single image.
The concept is simple: you upload a product photo or write a few sentences describing what you want to see in the video—and you receive several ready-made 5-second videos that can be immediately launched as TikTok ads. No filming locations, actors, or complex editing required. This is a logical continuation of the development of the Symphony platform, which TikTok introduced in 2024. Earlier, the platform already featured AI avatars—virtual brand ambassadors. And now, it includes full-fledged video generation.
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The new features were presented during the international Cannes Lions festival, where the topic of AI in advertising was a central focus. And for good reason: artificial intelligence opens up significant opportunities for small businesses. By reducing production costs, entrepreneurs can focus on promotion rather than technical details. TikTok, owned by ByteDance, is moving in the same direction as other giants like Meta—automation, personalization, and access to creative tools for everyone. And it seems that the future of digital advertising lies precisely in this approach.
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