YouTube is actively integrating artificial intelligence into its platform, aiming to make content consumption even more convenient and personalized. The company is currently testing several new features that could change the conventional approach to watching videos.
One of the key innovations is the “Ask” button that has appeared under certain videos. By clicking it, the user gains access to a chatbot that can not only briefly summarize the video’s main content but also provide additional information on the topic or suggest similar videos to watch. This is especially useful for long videos or educational materials when you need to quickly grasp the essence.
Another interesting feature is the ability to analyze comments. Using the “Topics” button in the mobile app version, the AI groups discussions by themes, helping viewers navigate large volumes of feedback more easily.
These innovations are a logical continuation of the global trend where major platforms are increasingly integrating AI into everyday functionality. The growing volume of content, increasing number of users, and rising demands for viewing convenience are forcing services to seek new solutions that simplify navigation and enhance the user experience. For now, these new features are only available to the English-speaking YouTube Premium audience, which is testing them via the youtube.com/new section. However, it is quite likely that such capabilities will eventually become standard for all users.
Read also: Telegram introduces a new feature: voice messages that disappear after listening.
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